The Viral Company is a creative agency based in Stockholm.
We strive to create stories worthy of being told, and exist to build brands
and businesses in the new digital world order.
Since 2007.

All in Sweden
adidas Football
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Don't waste time
Junkyard XX-XY
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March · 2014

adidas F50 Speed Clinic

What makes a great footballer isn’t the 90 minutes on the pitch – It’s the countless hours of free kicks, midnight sessions and learning from the best that makes you go all way. Together with adidas, 20 emerging football talents were gathered
through Instagram for a unique, one day speed clinic at the IFK Göteborg training camp in Gothenburg, showcasing the new adizero F50. This is the first story of many to come for adidas Football in 2014. See the film here.

February · 2014

Re-launch of an icon

Originally created in 1971 for tennis player Stan Smith, the much sought after adidas Stan Smith shoe is back, more sleek than ever before. With the help of it’s classic green and white silhouette and selfies from Stan’s fans we present;
Stan yourself - an Instagram activation where everyone can become the icon and also have the chance to lay hands on a unique pair of Stans, crowned with their very own face on the tongue of the shoe.

February · 2014

A happy 1st and 40th anniversary Picard!

In 2014, French frozen food retailer Picard celebrates 40 years in the business, but also one year since the launch of the very first Picard store in Sweden. It also hits the one year mark of partnering with The Viral Company.
For the launch, we used some six tons of ice from Jukkasjärvi as building bricks, creating a replica of the Eiffel Tower, setting the ambitions high. In March the 7th Swedish Picard store is opened, with more to come. We’re happy to be part of this culinary success!

March · 2014

We're hiring great people

As we’re surfing along on the glorious waves of the internets, we’ve come to a point of no return. We need another family member. We need graphic magic, a great creative head and an
obsessive addiction to design. In all shapes, forms — whatever you touch ends up looking good. Wanna slow dance with us?
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 It's all

Our philosophy is simple:

If you start out by giving something meaningful to your audience, good things will bounce back.

Meet people where they are, not where you want them to be. Build solid relations one brick at a time. Share people’s stories and they will share yours.

What we do:

  • 1


    By finding the soul of every brand,
    and more especially their audience,
    we gain the knowledge that enables us
    to define solid digital strategy.

  • 2


    Based on the strategic insights we create concepts, ideas and storytelling initiatives that invites both brand and audience to new synergies.

  • 3


    Using both in-house expertise and top level partners we make the creative blueprints come to life, getting
    ready for launch.

  • 4


    With an inside-out knowledge of each brand’s unique mix of digital and social platforms we run conversations
    that last.

  • 5


    Listening to the voice of the audience combined with day-to-day analysis of digital campaign data lets us react instantly, and plan the path ahead.

Our special blend:

We create progressive digital communication for the industry-leading brands of today, as well as serving as a creative partner for the rapidly growing e-commerces of tomorrow.

Over the years we've developed an expertise of successfully combining these two areas of communication. By adding a social layer on top, we help build sustainable brands with real sharable values.


How it's done:

A good idea is not worth a penny until it’s out there, making itself heard and loved by the people it’s really for. That’s what we do. We use creativity, a structured process and a generous amount of effective execution to make great communication and great brands come to life, turning into the stories people tell.


    • Reebok
    • Stadium
    • Barilla
    • Junkyard
    • Picard
    • Babyshop
    • Fyndiq
    • P & G

Some other clients we've worked with:

  • Universal
  • Sony Pictures Home Entertainment
  • Red Bull
  • Tele 2
  • 3
  • Yves Rocher
  • Saab
  • Prime Wine Group
  • Visit Sweden
  • Comedy Central
  • Vitamin Well
  • Bosch


Have a plan and want to include us in it?

Talk to our BEO* Henrik: +46 (0)70 755 47 82 or

Or just say hi.

We're hiring great people!

*Brutal Execution Officer

The Viral Company
Styckjunkargatan 1
S-114 35 Stockholm
+46 (0)8 701 101 00